08/25/2017
Годовой отчет концерна «Росэнергоатом» стал призером международного конкурса «Hermes Creative Awards 2017» Годовой отчет концерна «Росэнергоатом» за 2016 год стал «платиновым» призером международного конкурса «Hermes Creative Awards 2017» в номинации «Публикации / Годовой отчет». «Hermes Creative Awards» – международный конкурс креативных профессионалов, вовлеченных в создание концепций, написание текстов и создание дизайна традиционных и начинающих медиапродуктов. На конкурсе отмечены выдающиеся работы, демонстрирующие возможности профессионалов в области маркетинга и коммуникаций. Конкурс «Hermes Creative Awards» учрежден в 1994 году и администрируется Ассоциацией профессионалов в области маркетинга и коммуникаций АМСР (www.amcpros.com). Эта международная организация объединяет несколько тысяч профессионалов в области маркетинга, коммуникаций, рекламы, связей с общественностью, электронных медиа и др. Профессиональное жюри в этом году рассматривало около 6000 заявок на участие компаний из США, Канады и других стран (всего – около 35). Платиновая награда вручается за наивысший уровень качества (работы, получившие не менее 90 баллов из 100), креативности и изобретательности в разработке проектов. В этом году платиновой награды удостоены около 17% поданных на конкурс работ.

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12/19/2016
Rosenergoatom won the annual competition of the State Corporation Concern “Rosenergoatom” became the absolute winner of the public reporting by organizations of the State Corporation “Rosatom”, received awards in the categories “Best public annual report of the State Corporation” Rosatom division “and” Best public annual report on stakeholder opinion. “ In the overall ranking of annual reports of public organizations of the State Corporation “Rosatom” Report Concern received 91.49 points (out of 100), received the status of “Excellent”. As a result of industry competition, it was noted that the preparation in accordance with the GRI G4 international guidance on reporting Reporting organizations of the State Corporation “Rosatom” underlines the leading position of the nuclear industry in Russia in preparation for sustainable development reporting, implemented programs and activities reporting promotion among stakeholders territories of presence, including foreign ones. Competition for public reporting by organizations of the State Corporation “Rosatom” is carried out in order to increase the openness and transparency of the nuclear industry organizations, support for high-quality reporting, improved public reporting systems, independent assessment of the quality of annual reports and improve the practice of stakeholder engagement. Main Competition tasks: identification and dissemination of best reporting practices, support for the introduction of international standards of corporate reporting, the development of cooperation with stakeholders, compliance with the best practices of international accounting competitions.

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10/6/2015
A two-day intensive in TYPETYPESCHOOL Designer of Volga Volga Alexey Brodovsky perform at the intensive about layout of a multipage printing editions. Traditionally, classes were held two days consisted of theoretical lectures, practical exercises and finished protection projects. Introductory lecture helped to plunge into context, to understand the origins and trace the path of the manuscript to the incunabula of Swiss modular grids. “I strongly recommend reading and re-reading “The Form of the Book” by Jan Tschichold. This book sets the correct mindset, eyes, feeling the font and typesetting. Understanding the pure style of the book will gently impose even the most intense turn, highlight the most important and discard the superfluous nature” — says Alexey. Clearly and concisely formulated strategic and creative methods of work: analysis of the structure and the publication of the text, time management, work with composition and layout grids. Intensive created for practicing graphic designers and dedicated to the technical aspects — Adobe InDesign settings and highly specialized instruments. After two days of training, participants Intensive Protection projects, received their diplomas, and most importantly — have acquired practical skills that they can immediately apply to work on multipage printing editions. The course “Design and layout multipage printing editions” was prepared in conjunction with a colleague from the agency “Infographics” Olga Leikina. TYPETYPESCHOOL — the first in St. Petersburg school of font and typography, where every week there are educational activities, intensives and courses related to the culture of the font.

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09/14/2015
Round table on Russia Arms Expo 2015 The business program of X Anniversary International Exhibition of Arms, Military Equipment and Ammunition Russia Arms Expo 2015 held a round table devoted to branding in the field of military-industrial complex. Creative Director of Volga Volga, Philip Koltyga, made a presentation on the cultural aspect of the brands of the defense industry, their impact as an instrument of soft power (to ensure cultural and ideological hegemony). Experts participating in the round table within the hour and a half of discussion papers and discussed practical issues related to the topic of branding — how brands affect the competitiveness of producers of global arms market and in the patriotic education of youth; brands of “dual use” and the use of military brands in civilian industry, the principles of naming national military equipment. In conclusion, the panelists agreed that the efficiency, reliability, ease of use, simplicity of service — the main features of Russian weapons while advancing it to foreign audiences. About: Russia Arms Expo 2015 held from 9 to 12 September. The exhibition is organized by the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk region. General Organizer – JSC “SPC” Uralvagonzavod “. Organizers — “Business Dialogue” and the PCF “NTIMT.” All demonstrations RAE 2015 are in the open area of ​​the PCF “NTIMT” area of ​​over 400 sq. M. meters. It allows you to demonstrate the combat and operational characteristics of all types of land, sea and air weapons in real time. The biggest complex in Russia length of about 50 km. and a width of 1.5 km route to accommodate the automobile and armored vehicles of high length, vododrom, highway barriers, helicopter landing pad, a shooting range and firing positions.

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Approach
Experimenting with the design of the annual report: Report Dmitry Akhmedov, director of Customer Volga Volga Brand Identity at the XI conference, organized by “Expert” Rating Agency. Colleagues at the first section discussed in detail the inevitable transition to the new standards companies integrated reporting. I want to support their optimism, and discuss some of the approaches to the design of annual reports. More recently, the annual report was considered primarily as a publication designed to help shareholders and potential investors to understand what results the company has achieved in the past fiscal year, to assess the prospects for, and based on them to make a decision to buy or sell shares of the issuer. Now more and more companies use the annual reports in order to have an impact on interest groups, among financiers and investors — to existing and potential employees to customers and strategic partners, regulators and government officials, media representatives and local communities, and so on. For all those who can influence the state of affairs of the company. Annual Report becomes a tool of communication with the increasingly wide audience. On this basis, and the need to build approaches to the design of reports — there is no “good level” and have the task of design means to convey important information to stakeholders: Need to find a balance between brevity and completeness of information in time to say the most important thing (no one reads, all overloaded with information) here — infographics help us; Must be a balance between text and graphic information; It is important that the information contained in the Аnnual Report accurately reflect the conditions and performance of the company and its financial position, as well as consistent with other sources of information about the company (website, corporate press and so on); Report design must not conflict with the company’s corporate identity and corporate website design; Need to alleviate the problem of finding the key data, drawing the audience’s attention to the basic facts (accidents, leads, infographics); Do not bring a sacrifice of functionality to the original design; Before our eyes, turns from the Annual Report of the formal document of financial statements into a powerful communication tool of company. The task is complicated by the annual report design: an increasingly diverse array of information must be submitted in an accessible form of increasingly widespread and diverse audience. The criterion for the design quality is the efficiency of reports this information to the interested parties.

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