North Caucasus as a tourist destination
Consultants Volga Volga Brand Identity spoke in Grozny, Chechnya.
April 11-13 in Grozny hosted the second session of the Youth Business Touristic Start-Up, organized by the Resorts of the North Caucasus Company with the support of the Government of the Chechen Republic of the Committee on Tourism. The session discussed issues of promotion of the North Caucasus as a tourist destination.
In the section “Branding areas as a tool for the birth of entrepreneurial culture in the tourism and hospitality industry” was attended by Dmitry Akhmedov and Philip Koltyga — experts from the Association of Branding Companies of Russia, branding partner of the event.
Philip Koltyga, moderator of the section, spoke about the methodology, stages of development of the brand and spent Vork shop with the participants to find a unifying idea of the brand for the entire North Caucasus.
Dmitry Akhmedov told how to overcome negative stereotypes of brand territories. An example is the project Volga Volga Brand Identit_y to promote _Petersburg as a tourist center.
You can view the pdf-presentation speech Philip.