Annual report of IDGC of the North-West received two gold at the MarCom Awards The annual report of IDGC of the North-West for 2016 was awarded with gold awards in two nominations: “The best annual report of the corporation” and “The best design of the annual report”. The company for the first time took part in the MarCom Awards competition and we are glad that international experts highly assessed the level of preparation of the annual report of IDGC of the North-West. Congratulations to colleagues on the victory! The MarCom Awards are annually held by the Association of Marketing and Communication Professionals (AMCP). In 2017 it was attended by more than 6,000 companies from around the world.
Disclaimer On the main page, as well as in the “Works” section of this site volga-volga.com, owned by our company Volga Volga LLC, information about the company Stankoflot, which is currently irrelevant, was previously published. Stankoflot LLC legally did not have and does not have any relation to JSC “Independent Technologies”, which is confirmed by public data from the Unified State Register of Legal Entities, with which you can find the website: www.nalog.ru. The administration of the site and Volga Volga LLC had no intention to mislead anyone regarding this circumstance. In the period after posting information on the site volga-volga.com all intellectual property objects (including trademarks, other means of identification) with the logo “STANKKOFLOT” were officially transferred to Stankoflot LLC under the relevant contracts of alienation of exclusive rights concluded with Independent Technologies JSC, which is confirmed by public data from the information base of the Federal Institute of Industrial Property (FIPS), with which you can read the FIPS website. The administration of the site volga-volga.com and the management of Volga Volga LLC apologizes to Stankoflot LLC.
Annual report of Rosenergoatom Concern became a platinum prize winner of the international electronic communications competition DotCOMM Awards 2017
The annual report of Rosenergoatom Concern received two platinum awards in the international contest DotComm Awards 2017 in the nominations for corporate media: Electronic Annual Report and Electronic Communications (annual reports, etc.) “DotCOMM Awards” is a competition dedicated to the achievements of companies from all over the world in the field of electronic communications. Projects submitted to the competition by companies around the world are dedicated to web-tools developed by PR agencies and communication departments of companies, advertising agencies, etc. Awards are awarded by the Association of Marketing and Communications Professionals (www.amcpros.com). This international organization unites several thousand professionals in the field of marketing, communications, advertising, public relations, electronic media, etc.
Годовой отчет концерна «Росэнергоатом» стал призером международного конкурса «Hermes Creative Awards 2017» Годовой отчет концерна «Росэнергоатом» за 2016 год стал «платиновым» призером международного конкурса «Hermes Creative Awards 2017» в номинации «Публикации / Годовой отчет». «Hermes Creative Awards» – международный конкурс креативных профессионалов, вовлеченных в создание концепций, написание текстов и создание дизайна традиционных и начинающих медиапродуктов. На конкурсе отмечены выдающиеся работы, демонстрирующие возможности профессионалов в области маркетинга и коммуникаций. Конкурс «Hermes Creative Awards» учрежден в 1994 году и администрируется Ассоциацией профессионалов в области маркетинга и коммуникаций АМСР (www.amcpros.com). Эта международная организация объединяет несколько тысяч профессионалов в области маркетинга, коммуникаций, рекламы, связей с общественностью, электронных медиа и др. Профессиональное жюри в этом году рассматривало около 6000 заявок на участие компаний из США, Канады и других стран (всего – около 35). Платиновая награда вручается за наивысший уровень качества (работы, получившие не менее 90 баллов из 100), креативности и изобретательности в разработке проектов. В этом году платиновой награды удостоены около 17% поданных на конкурс работ.
Rosenergoatom won the annual competition of the State Corporation
Concern “Rosenergoatom” became the absolute winner of the public reporting by organizations of the State Corporation “Rosatom”, received awards in the categories “Best public annual report of the State Corporation” Rosatom division “and” Best public annual report on stakeholder opinion. “ In the overall ranking of annual reports of public organizations of the State Corporation “Rosatom” Report Concern received 91.49 points (out of 100), received the status of “Excellent”. As a result of industry competition, it was noted that the preparation in accordance with the GRI G4 international guidance on reporting Reporting organizations of the State Corporation “Rosatom” underlines the leading position of the nuclear industry in Russia in preparation for sustainable development reporting, implemented programs and activities reporting promotion among stakeholders territories of presence, including foreign ones. Competition for public reporting by organizations of the State Corporation “Rosatom” is carried out in order to increase the openness and transparency of the nuclear industry organizations, support for high-quality reporting, improved public reporting systems, independent assessment of the quality of annual reports and improve the practice of stakeholder engagement. Main Competition tasks: identification and dissemination of best reporting practices, support for the introduction of international standards of corporate reporting, the development of cooperation with stakeholders, compliance with the best practices of international accounting competitions.
Annual report of “Rosenergoatom” is marked on the Moscow stock exchange contest Annual Report of the Group entered into a short list XIX Annual contest of annual reports organized by the Moscow Stock Exchange and the media group “Securities market” in three nominations: “The best record of non-public companies”, “Best design and concept of the annual report “and” The best report on corporate social responsibility and sustainable development. “
Annual Report Rosenergoatom took four awards at the international «LACP 2016
The integrated annual report of JSC “Concern” for 2015 awarded two “Gold” awards in the international competition “the LACP 2016 Spotlight Awards Global Communications Competition» and the two “silver” awards in the competition “the LACP 2016 Impact Awards / Corporate Reputation Competition». Annual report of the Group for 2015 is marked by gold and silver awards in two categories – “The printed version of the report” and “E-Report”, as well as entered into the TOP 100 best reports from around the world under the version of the contest “the LACP 2016 Impact Awards / Corporate Reputation Competition “. «LACP 2016 Awards» – a major competition in the field of corporate communications world-wide, which is held since 2001 by the American League of professionals in the field of Communications (League of American Communications Professionals LLC.). In the 13th competition in a row at the end of 2015 was attended by about 1,000 participants from more than 20 countries, representing virtually all sectors of the economy.
Presentation of St. Petersburg at a meeting of the Inter-Parliamentary Union For Governing Council of the Inter-Parliamentary Union (IPU), prepared presentation materials, which tells about St. Petersburg as an attractive site for future IPU Assembly. Following the meeting, which took place on 27 October in Geneva, the candidacy of St. Petersburg supported the 138 participants in the event (the majority), and thus 137th Assembly of the Inter-Parliamentary Union will be held in our city in the autumn of 2017.
Rosenergoatom Annual Report went triple platinum in the international MarCom Awards competition Rosenergoatom Annual Report went triple platinum in the international MarCom Awards competition. Published results of the international competition «MarCom Awards 2016” marketing communications. Annual Report of Concern “Rosenergoatom” for 2015 received three platinum awards in the categories “Annual Report of the corporation “,” Corporate Social Responsibility “and “Power company report.” International competition «MarCom Awards» is dedicated to the identification of outstanding creative achievements among professionals in the field of marketing and communications, in areas such as design and text, visual, audio and electronic materials and programs. Entries are corporate marketing and communication departments, advertising and PR-agencies, production companies and freelancers. Every year the competition was attended by over 6,000 companies projects from more than 34 countries.
Dmitry Akhmedov made a presentation at the conference On September 20, Moscow hosted a conference “Law Firm Marketing 2.0 — Restart. Breaking the rules!”. The event was organized legal portal “Право.ru”:(http://pravo.ru. Conference participants discussed new technologies of communication and considered best practice by the example of completed projects in the field of marketing Russian law firms. Particular attention was paid to the development of speakers branding as a tool for constructing the image of the organization in the context of the current economic situation. Dmitry Akhmedov spoke about the practical aspects of the development of the brand law firm as an example of the case board Pen & Paper advocates. Read more about the event.
We have developed the Annual Report for the “Rosenergoatom” for 2015 entered into a short list AdBlackSea Festival in the category Editorial / Books / Corporate / Publishing / Catalogues. Details on the festival website.
Reportwatch Jury edition put the Bashneft oil compani on the 1st place among Russian and annual reports on the 53 place in the general world list, evaluating its 5 integrated parameters, such as “Communication and Style” or “performance and Figures”, which in turn included a number of characteristics of deployed. The report received an overall rating of B + with the words: “. For outstanding representation of the KPI, the holding company structure, process monitoring and the possibility of using it as a tool for motivation and management,” Congratulations to the team of department on work with investors and the company “Horizon”!
Annual report of “Rosenergoatom” received gold at the Vision Awards At the international competition Vision Awards Annual Report for the Group in 2015, the experts rated at 98 out of a possible 100 points. Following a vote the annual report, “Rosenergoatom” awarded Gold Winner. Vision Awards — a prestigious contest of annual reports, which holds the US League of Professional Communication (LASP). In it involved 9 of the top 10 Fortune 500 companies.
Naming “Dolgo i Schastlivo” (Happily ever after) is marked by the jury The name that we created for the Еlderly People Relief Fund, was included in the shortlist of the festival “Idea-2016”. Recall that in the work we have done the brand platform, naming, designed the site and visual Identity & Logo for the Fund. Details of the case can be found here. Site of the Fund, “Happily Ever After” is available here: https://happylong.ru Also in a few clicks you can become one of the first donators.
Vinylon won the “Brand №1 in Russia” In the category of “Construction materials based on PVC (vinyl siding)” on the independent voting brand buyers Vinylon recognized as the best. Vinylon produces premium quality products designed specifically for the Russian market, and meet international standards. Earlier this year, Volga Volga rebranding for the company, focusing on the fact that the brand makes it possible to realize the dream of an exemplary appearance of your home. We are pleased that the concept of “exemplary host”, which formed the basis of the platform of the brand is reflected in the hearts of buyers. Congratulations Vinylon well-deserved victory! The award “People’s mark” — award in the field of brand in the Russian market, is awarded on the basis of the opinion of buyers — the people involved in the voting in all regions and administrative districts of the Russian Federation. The competition is held since 1998 and it is based on the concept that if a mark has a national reputation, and formed an opinion about yourself as the best among similar, it is possible to speak with confidence about building a successful national brand.
The report of “Rosenergoatom” has received six awards at the 2015 MarCom Awards Annual report 2014 “Rosenergoatom” became a six-time winner of the international competition MarCom Awards 2015. The report, design developed by Volga Volga, received a “Platinum” awards in the nominations: “The annual report of the corporation”, “Corporate Social Responsibility”, “Report of the electricity company” and “Annual report”. Golden statuette was concern in the category “Annual Report” and “The content of the annual report”. With every year the number of participants is growing. The MarCom Awards 2015 fought for supremacy 6,000 projects from 34 countries. “Rosenergoatom” for several years is one of the winners of the contest. The company pays special attention to issues of public accountability, compliance with industry, Russian and international standards. Annual reports of concern continue to be a strong communication tool.
Annual Reports: the experience of the leaders and the new standards On November 11, the XII Annual Conference “Annual Reports: the experience of the leaders and the new standards”, organized by the rating agency RAEX (Expert RA). In the section “Design of annual reports: an unusual approach to the standard material” a presentation was made Dmitry Akhmedov director Volga Volga Brand Identity. In the report, we discussed best practices in the design of rational economy and discusses relevant aspects of the mutual influence of web-version of the printed book and the Annual Report.
Expert RA сommission selected the best records of the year 28th October was held the annual meeting of the commission “Expert RA”, of which entered Dmitry Akhmedov, client service director of Volga Volga Brand Identity. Leaders branding companies and design agencies evaluated the annual reports for 2014, discussed trends and best international practices in the field of view of corporate information. Participating in the rating the traditional annual reports, reports on sustainable development, social and integrated reports. The commission of experts assesses the work in terms of design and printing, in a separate category are considered interactive reports. All details are important — component of the conceptual and technical design. The results will be announced on 11th November at the XII Annual Conference “Annual report: the experience of leaders and new standards”.
Volga Volga participate in the Behance Portfolio Review jury
30th of October in the framework of the world week Behance Portfolio Review was meeting illustrators, graphic and web designers of St. Petersburg. This year’s jury consisted of Paul Sivohin and Philip Koltyga. The six contestants presented their projects, and the jury will assess the conceptual component, graphic embodiment of ideas and choose the best. As before in the Behance Portfolio Review could participate everyone — enough courage to present a portfolio of work and get professional assessment experts. ‘’I want to express my respect talent of Kseniya Mikhailova, which alone held this event brought together participants, sponsors, jury, photographers, found the room create the right relaxed atmosphere. Participants also pleasantly surprised me by the quality of the presentation and kept the audience, answered questions and defended their work. I advise young designers with the ambition to participate in the following meetings — have a feeling that they will become more significant and representative, that is, equal to world’s best work on Behance’’, — says creative director of Volga Volga Philip Koltyga. Behance Portfolio Review Week takes place around the world and helps young designers to develop skills and gain practical knowledge in branding, advertising, illustration. The design community is growing every year — in 2015 held 240 meetings in 71 countries.
A report of “Bashneft” has become the best in the industry
At XVIII the annual competition of annual reports of the company “Bashneft” received three awards. The annual report for 2014, which was created Volga Volga and consulting company “Horizon CF” was recognized as the best in the nomination “Best Annual Report of the company with a capitalization of more than 200 billion rubles”, “Best Disclosure of corporate governance in the annual report”, “The best annual report of the oil and gas sector of the economy”. There has also been another report, the work of experts Volga Volga — the company “Rosneft” annual report “Victory. Efficiency. Responsibility” was the winner of the competition. The Moscow Stock Exchange and the media group “RZB” hold a contest of annual reports since 1998. This year 149 works were presented, including 19 debutants. The jury of annual reports included 16 experts, including representatives of consulting, rating, investment and management companies, information and communication agencies, the Bank of Russia, professional associations and community organizations. The contest promotes the formation of standards for reporting on the business and strategy of the company for its shareholders, it helps to identify current trends and best practices in terms of design and structure of annual reports in Russia and abroad.
A two-day intensive in TYPETYPESCHOOL Designer of Volga Volga Alexey Brodovsky perform at the intensive about layout of a multipage printing editions. Traditionally, classes were held two days consisted of theoretical lectures, practical exercises and finished protection projects. Introductory lecture helped to plunge into context, to understand the origins and trace the path of the manuscript to the incunabula of Swiss modular grids. “I strongly recommend reading and re-reading “The Form of the Book” by Jan Tschichold. This book sets the correct mindset, eyes, feeling the font and typesetting. Understanding the pure style of the book will gently impose even the most intense turn, highlight the most important and discard the superfluous nature” — says Alexey. Clearly and concisely formulated strategic and creative methods of work: analysis of the structure and the publication of the text, time management, work with composition and layout grids. Intensive created for practicing graphic designers and dedicated to the technical aspects — Adobe InDesign settings and highly specialized instruments. After two days of training, participants Intensive Protection projects, received their diplomas, and most importantly — have acquired practical skills that they can immediately apply to work on multipage printing editions. The course “Design and layout multipage printing editions” was prepared in conjunction with a colleague from the agency “Infographics” Olga Leikina. TYPETYPESCHOOL — the first in St. Petersburg school of font and typography, where every week there are educational activities, intensives and courses related to the culture of the font.
Round table on Russia Arms Expo 2015 The business program of X Anniversary International Exhibition of Arms, Military Equipment and Ammunition Russia Arms Expo 2015 held a round table devoted to branding in the field of military-industrial complex. Creative Director of Volga Volga, Philip Koltyga, made a presentation on the cultural aspect of the brands of the defense industry, their impact as an instrument of soft power (to ensure cultural and ideological hegemony). Experts participating in the round table within the hour and a half of discussion papers and discussed practical issues related to the topic of branding — how brands affect the competitiveness of producers of global arms market and in the patriotic education of youth; brands of “dual use” and the use of military brands in civilian industry, the principles of naming national military equipment. In conclusion, the panelists agreed that the efficiency, reliability, ease of use, simplicity of service — the main features of Russian weapons while advancing it to foreign audiences. About: Russia Arms Expo 2015 held from 9 to 12 September. The exhibition is organized by the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk region. General Organizer – JSC “SPC” Uralvagonzavod “. Organizers — “Business Dialogue” and the PCF “NTIMT.” All demonstrations RAE 2015 are in the open area of the PCF “NTIMT” area of over 400 sq. M. meters. It allows you to demonstrate the combat and operational characteristics of all types of land, sea and air weapons in real time. The biggest complex in Russia length of about 50 km. and a width of 1.5 km route to accommodate the automobile and armored vehicles of high length, vododrom, highway barriers, helicopter landing pad, a shooting range and firing positions.
Volga Volga won silver at the festival OPEN 2015, Minsk
Rebranding for Resorts of the North Caucasus is marked by an international jury of the festival territorial marketing and branding OPEN. It took second place in the nomination “Brand tourist attraction.” The festival is held for the fourth time in Minsk and gathers world experts in the field of marketing and branding. In this year’s competition were presented 39 works, which were evaluated according to international standards. OPEN consists of a competitive part, conferences and master classes for guests of the event, a special program — Visit notable tourist destinations in Belarus. The event brings together all those who are interested in the topic of cities and regions.
Dmitry and Philip gave lectures at the Polytechnic University
March 26 experts of the company, Dmitry Akhmedov and Philip Koltyga, addressed the students of the Institute of International Educational Programs Polytechnic University with a lecture on how branding operates. Students of different courses specializing in “Advertising and Public Relations” on the example cases of Volga Volga able to learn about what is the identity of the difference between b2c- and retail- brands from b2b-brands, as developed complex systems of identity, what challenge and solves the problem of branding in the real world. After the lecture, Dmitry and Philip answered numerous questions from the participants. Most of the students were interested in evaluation of the effectiveness of projects and sales of services branding. Volga Volga is grateful to all who came to the presentation and personally Andrei Aleksankovu for the opportunity and the organization.
Volga Volga shared the experience of creating an annual reports.
Rating agency “Expert RA” organized XI Annual Conference “Annual report: the experience of leaders and the new standards”. Dmitry Akhmedov, client service director of Volga Volga delivered a speech on this event. In his presentation, “Experiments with the design of the annual report: should we be different or our goal is to reach a “good” level?” Dmitry spoke about modern trend – conversion of the annual report from formal document of the financial statements into a effective communication tool. The conference was attended by leaders in the development, promotion and application of annual reports — the investors, consultants, and representatives of international organizations — the developers of the new standards of corporate reporting.
“Rosenergoatom” Annual Report became a five-time winner of the MarCom Awards “Rosenergoatom” Annual Report, released by Volga Volga, took two “gold” medals in the category “Annual Report” and “Annual Report of the corporation”, became “platinum” winner in the “Annual Report on corporate social responsibility” and also received awards for the texts quality and interactive version. MarCom Awards 2014 was attended by about 6500 projects 500 companies from 15 countries, the international recognition of the “Rosenergoatom” Annual Report, as an effective tool of communication — is an important achievement for the Group and whole Russian nuclear industry. Congratulations on victory!
Volga Volga participate in the Expert RA jury Dmitry Akhmedov participated in Expert RA’s commission meeting, which defined the best Annual reports of 2013 year in category “Design & Printing”. Directors of leading design and branding companies gathered in the Moscow office of the rating agency 29th October. 30 annual reports were evaluated by the presence of design concept, infographics, layout and polygraphic execution. The results of jury’s work will be presented at the awards ceremony 12th November in Moscow. Note: Expert RA is #1 Russian rating agency working on a global scale, incorporated in 1997 by Expert magazine. Expert RA is a true market leader in ratings and survey-communication activity. By now the Agency assigned about 800 individual ratings. Expert RA is the largest rating agency in Russia and CIS, it tops the list of other Russian and foreign agencies by a number of ratings assigned to banks and companies in CIS countries. Expert RA is the first (36%) at the market of legal entity credit risks, the first at the bank rating market; the first (85%) at the market of credibility ratings, assigned to Russian insurance companies in Russia.
Rebranding of “BFA Bank” named as the best bank case of the year In the September issue “Banking Review” experts of the leading branding companies rated visual changes of 6 banks. “BFA Bank” became leader of this professional rating beating “Bank Otkritie Financial Corporation”, “Vnesheconombank” and “Troika-D Dialog”. Experts told about reasons and aspirations of banks for visual changes, and noted as a new character “BFA Bank” respond to modern tendencies and consumer needs. “Visual attributes changed with a strategy correction. Heritage of 90s receding into the past: fussiness, excessive emotionality. At the level visual identity banks become look like the major financial institutions, – says Alexander Zagorsky, senior art director of branding agency Depot WPF. – New corporate identity “BFA Bank” (not just the logotype) agreeably surprised by restrained and intelligent tone. The bank’s strategy – simplification, optimization services, availability and professionalism – reflected in the visual constants. Austere and unostentatious communication build a trust…” Note: “Banking Review” – the project that includes the mail Russian banking journal, a branch portal bosfera.ru, an annual award for innovation, solutions and achievements of the financial industry. Publication covers the actual practice of the banking business. Leading experts and market leaders share experiences and technologies. The whole range of banking topics – for those who work in banks and with banks. Audience of the project – stockholders, chairmans and members of the Board of the banks, top management of credit institutions.
Volga Volga Brand Identity awarded with 3rd place at The OPEN Festival 2014
Brand of Ivangorod fortress awarded the bronze in the category “Tourism object brand” at the Territorial marketing and branding international festival OPEN took place in Minsk on 19-21 June. About festival: International festival OPEN is held for the third year and aims to develop the industry of territorial marketing and branding. For two years OPEN became a professional platform and drew to the competition program entries of territorial marketing and branding field from Western and Eastern Europe, the Baltics and the CIS. World-class speakers from Portugal, the Netherlands, Poland, Austria, Great Britain, Russia and Ukraine appear on conference and workshop session. Ministry of Foreign Affairs, Ministry of Sport and Tourism of the Republic of Belarus, Academy of Management under the President of the Republic of Belarus are official partners of the festival.
Our publications in book Finally the 500-page brick of a new “Identity” In has arrived to the Company’ office. We are pleased to announce that Volga-Volga experts are authors of two of the 15 matters of the book, illustrating the main directions of development of identity today. By the example of a single visual image for the Documentary Film Center, the dynamic identity case was presented by designer Sergey Vasilevsky: “… Always trying to find an essential core to build an interesting identity, which will determine how it will work, formulate the basic properties and quality of the system. This idea could be shaped later. Idea to play with the word “center”, expressing it visually, I liked more than others. So the idea of dynamic logo based on the concentric circles appeared. The system may have a variety of options and will vary depending on the context , without losing its recognition… In the future we decides to abandon the context design of circles, but these restrictions have benefited – it was created the set of characters of simple geometric shapes. The decision was born in the balance of Soviet graphics, architecture and modern minimalism. Red triangle appeared on logo, symbolizing the light of the projector. This allowed to mark the symbol unmistakably as suprematist. As a result, the graphics have become more compact, versatile and easy to use”. Detailed material in Image part tells about the practical aspects of project management of regional branding – the promotion of St. Petersburg as a tourist center. The idea of the case was built around the typical stereotypes of Russian culture and Russian reality which exist abroad, being identified in a large-scale study. As a result, traditional Russian bear was taken as a metaphor and a strong image. What challenges and unexpected moments faced the design team during the project can be found in the book: http://kak.ru/estore/books/s319/ Note: New book “Identity: Dynamics, image, typography, color, illustration and pattern” , released by “KAK” publisher, and focused on the designers of all levels. The monograph shows and analyzes the process of identity creation, and does not show the final result , as thousands of websites and publications. The book contains 15 projects with a detailed description of the implementation process (versions of concepts, sketches, notes and explanations).
In ADCR Awards 2014
Pavel Sivokhin, our Design Director, participated in the meeting of the jury Award for excellence in design and advertising ADCR Awards 2014 held on 22 May. This year, organizers used a new evaluation system, according to which, each case could get a nomination in one of four criteria. Judged cases, filed in the Design category, in a vigorous and constructive debate and this hard work took all day. Info about the Professional ADCR Awards 2014 : Professional jury selects the best work of the year in the field of design, advertising, modern communication, sets the bar for the originality of ideas, expression of words and images in general, and flawless implementation of innovative solutions. Evaluation criteria are unique due to clear vocational focus, extreme simplicity and transparency. This work focuses on the main jury of professional criteria, highlighting among other prize competitions as the only professional awards of excellence in communication Russia.
Volga Volga on Advertising Map 2014 AdIndex.ru has updated the Annual Map of Russian advertising market. The map contains an actual structure of Russian communications sector: i.e. about 500 companies providing services in six areas are represented here – a full cycle, digital, marketing communications, creative, media service and branding. The map shows only leaders of professional ratings and contractors of largest advertisers. On the map Volga Volga is included into the group of 14 leading national branding agencies. More: http://adindex.ru/news/agencies/2014/04/2/108612.phtml
Volga Volga performed at Touristic Start-Up in Grozny The Second youth business-session Touristic Start-Up took place in Grozny at 11-13th April. JSC Resorts of North Caucasus organized it with support of the Committee on tourism Chechen Republic’s Government. One of the questions at Session was advancing the North Caucasus as a touristic direction. Dmitry Akhmedov and Philip Koltyga, experts from Association of Branding Companies Russia – branding-partner of Session, took part in section “Territorial branding as instrument of rising owner’s culture in tourism field and hospitality industry”. Philip, as a moderator of section, has described methodology, steps of brand development and discussed with the audience a search unifying idea of brand for entire North Caucasus. Dmitry told how to overcome negative stereotypes of perception territorial brand. Volga Volga Brand Identity’s project about promotion Petersburg as a touristic center was an example. Result of The Second youth business-session Touristic Start-Up was the acceptance of resolution, which includes paragraphs about development of conception and promotion strategy for unified brand “Resorts of North Caucasus”, and also an establishment of North Caucasus Federal Region’s Tourism Council – coordinating authority about development and promotion North Caucasus brand as touristic direction.