08/25/2017
Годовой отчет концерна «Росэнергоатом» стал призером международного конкурса «Hermes Creative Awards 2017» Годовой отчет концерна «Росэнергоатом» за 2016 год стал «платиновым» призером международного конкурса «Hermes Creative Awards 2017» в номинации «Публикации / Годовой отчет». «Hermes Creative Awards» – международный конкурс креативных профессионалов, вовлеченных в создание концепций, написание текстов и создание дизайна традиционных и начинающих медиапродуктов. На конкурсе отмечены выдающиеся работы, демонстрирующие возможности профессионалов в области маркетинга и коммуникаций. Конкурс «Hermes Creative Awards» учрежден в 1994 году и администрируется Ассоциацией профессионалов в области маркетинга и коммуникаций АМСР (www.amcpros.com). Эта международная организация объединяет несколько тысяч профессионалов в области маркетинга, коммуникаций, рекламы, связей с общественностью, электронных медиа и др. Профессиональное жюри в этом году рассматривало около 6000 заявок на участие компаний из США, Канады и других стран (всего – около 35). Платиновая награда вручается за наивысший уровень качества (работы, получившие не менее 90 баллов из 100), креативности и изобретательности в разработке проектов. В этом году платиновой награды удостоены около 17% поданных на конкурс работ.

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12/19/2016

Rosenergoatom won the annual competition of the State Corporation

Concern “Rosenergoatom” became the absolute winner of the public reporting by organizations of the State Corporation “Rosatom”, received awards in the categories “Best public annual report of the State Corporation” Rosatom division “and” Best public annual report on stakeholder opinion. “ In the overall ranking of annual reports of public organizations of the State Corporation “Rosatom” Report Concern received 91.49 points (out of 100), received the status of “Excellent”. As a result of industry competition, it was noted that the preparation in accordance with the GRI G4 international guidance on reporting Reporting organizations of the State Corporation “Rosatom” underlines the leading position of the nuclear industry in Russia in preparation for sustainable development reporting, implemented programs and activities reporting promotion among stakeholders territories of presence, including foreign ones. Competition for public reporting by organizations of the State Corporation “Rosatom” is carried out in order to increase the openness and transparency of the nuclear industry organizations, support for high-quality reporting, improved public reporting systems, independent assessment of the quality of annual reports and improve the practice of stakeholder engagement. Main Competition tasks: identification and dissemination of best reporting practices, support for the introduction of international standards of corporate reporting, the development of cooperation with stakeholders, compliance with the best practices of international accounting competitions.

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10/6/2015
A two-day intensive in TYPETYPESCHOOL Designer of Volga Volga Alexey Brodovsky perform at the intensive about layout of a multipage printing editions. Traditionally, classes were held two days consisted of theoretical lectures, practical exercises and finished protection projects. Introductory lecture helped to plunge into context, to understand the origins and trace the path of the manuscript to the incunabula of Swiss modular grids. “I strongly recommend reading and re-reading “The Form of the Book” by Jan Tschichold. This book sets the correct mindset, eyes, feeling the font and typesetting. Understanding the pure style of the book will gently impose even the most intense turn, highlight the most important and discard the superfluous nature” — says Alexey. Clearly and concisely formulated strategic and creative methods of work: analysis of the structure and the publication of the text, time management, work with composition and layout grids. Intensive created for practicing graphic designers and dedicated to the technical aspects — Adobe InDesign settings and highly specialized instruments. After two days of training, participants Intensive Protection projects, received their diplomas, and most importantly — have acquired practical skills that they can immediately apply to work on multipage printing editions. The course “Design and layout multipage printing editions” was prepared in conjunction with a colleague from the agency “Infographics” Olga Leikina. TYPETYPESCHOOL — the first in St. Petersburg school of font and typography, where every week there are educational activities, intensives and courses related to the culture of the font.

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09/14/2015
Round table on Russia Arms Expo 2015 The business program of X Anniversary International Exhibition of Arms, Military Equipment and Ammunition Russia Arms Expo 2015 held a round table devoted to branding in the field of military-industrial complex. Creative Director of Volga Volga, Philip Koltyga, made a presentation on the cultural aspect of the brands of the defense industry, their impact as an instrument of soft power (to ensure cultural and ideological hegemony). Experts participating in the round table within the hour and a half of discussion papers and discussed practical issues related to the topic of branding — how brands affect the competitiveness of producers of global arms market and in the patriotic education of youth; brands of “dual use” and the use of military brands in civilian industry, the principles of naming national military equipment. In conclusion, the panelists agreed that the efficiency, reliability, ease of use, simplicity of service — the main features of Russian weapons while advancing it to foreign audiences. About: Russia Arms Expo 2015 held from 9 to 12 September. The exhibition is organized by the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk region. General Organizer – JSC “SPC” Uralvagonzavod “. Organizers — “Business Dialogue” and the PCF “NTIMT.” All demonstrations RAE 2015 are in the open area of ​​the PCF “NTIMT” area of ​​over 400 sq. M. meters. It allows you to demonstrate the combat and operational characteristics of all types of land, sea and air weapons in real time. The biggest complex in Russia length of about 50 km. and a width of 1.5 km route to accommodate the automobile and armored vehicles of high length, vododrom, highway barriers, helicopter landing pad, a shooting range and firing positions.

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09/11/2014
Rebranding of “BFA Bank” named as the best bank case of the year In the September issue “Banking Review” experts of the leading branding companies rated visual changes of 6 banks. “BFA Bank” became leader of this professional rating beating “Bank Otkritie Financial Corporation”, “Vnesheconombank” and “Troika-D Dialog”. Experts told about reasons and aspirations of banks for visual changes, and noted as a new character “BFA Bank” respond to modern tendencies and consumer needs. “Visual attributes changed with a strategy correction. Heritage of 90s receding into the past: fussiness, excessive emotionality. At the level visual identity banks become look like the major financial institutions, – says Alexander Zagorsky, senior art director of branding agency Depot WPF. – New corporate identity “BFA Bank” (not just the logotype) agreeably surprised by restrained and intelligent tone. The bank’s strategy – simplification, optimization services, availability and professionalism – reflected in the visual constants. Austere and unostentatious communication build a trust…” Note: “Banking Review” – the project that includes the mail Russian banking journal, a branch portal bosfera.ru, an annual award for innovation, solutions and achievements of the financial industry. Publication covers the actual practice of the banking business. Leading experts and market leaders share experiences and technologies. The whole range of banking topics – for those who work in banks and with banks. Audience of the project – stockholders, chairmans and members of the Board of the banks, top management of credit institutions.

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06/3/2014
Our publications in book Finally the 500-page brick of a new “Identity” In has arrived to the Company’ office. We are pleased to announce that Volga-Volga experts are authors of two of the 15 matters of the book, illustrating the main directions of development of identity today. By the example of a single visual image for the Documentary Film Center, the dynamic identity case was presented by designer Sergey Vasilevsky: “… Always trying to find an essential core to build an interesting identity, which will determine how it will work, formulate the basic properties and quality of the system. This idea could be shaped later. Idea to play with the word “center”, expressing it visually, I liked more than others. So the idea of dynamic logo based on the concentric circles appeared. The system may have a variety of options and will vary depending on the context , without losing its recognition… In the future we decides to abandon the context design of circles, but these restrictions have benefited – it was created the set of characters of simple geometric shapes. The decision was born in the balance of Soviet graphics, architecture and modern minimalism. Red triangle appeared on logo, symbolizing the light of the projector. This allowed to mark the symbol unmistakably as suprematist. As a result, the graphics have become more compact, versatile and easy to use”. Detailed material in Image part tells about the practical aspects of project management of regional branding – the promotion of St. Petersburg as a tourist center. The idea of the case was built around the typical stereotypes of Russian culture and Russian reality which exist abroad, being identified in a large-scale study. As a result, traditional Russian bear was taken as a metaphor and a strong image. What challenges and unexpected moments faced the design team during the project can be found in the book: http://kak.ru/estore/books/s319/ Note: New book “Identity: Dynamics, image, typography, color, illustration and pattern” , released by “KAK” publisher, and focused on the designers of all levels. The monograph shows and analyzes the process of identity creation, and does not show the final result , as thousands of websites and publications. The book contains 15 projects with a detailed description of the implementation process (versions of concepts, sketches, notes and explanations).

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