Round table on Russia Arms Expo 2015
The business program of X Anniversary International Exhibition of Arms, Military Equipment and Ammunition Russia Arms Expo 2015 held a round table devoted to branding in the field of military-industrial complex.
Creative Director of Volga Volga, Philip Koltyga, made a presentation on the cultural aspect of the brands of the defense industry, their impact as an instrument of soft power (to ensure cultural and ideological hegemony).
Experts participating in the round table within the hour and a half of discussion papers and discussed practical issues related to the topic of branding — how brands affect the competitiveness of producers of global arms market and in the patriotic education of youth; brands of “dual use” and the use of military brands in civilian industry, the principles of naming national military equipment.
In conclusion, the panelists agreed that the efficiency, reliability, ease of use, simplicity of service — the main features of Russian weapons while advancing it to foreign audiences.
About: Russia Arms Expo 2015 held from 9 to 12 September. The exhibition is organized by the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk region. General Organizer – JSC “SPC” Uralvagonzavod “. Organizers — “Business Dialogue” and the PCF “NTIMT.”
All demonstrations RAE 2015 are in the open area of the PCF “NTIMT” area of over 400 sq. M. meters. It allows you to demonstrate the combat and operational characteristics of all types of land, sea and air weapons in real time. The biggest complex in Russia length of about 50 km. and a width of 1.5 km route to accommodate the automobile and armored vehicles of high length, vododrom, highway barriers, helicopter landing pad, a shooting range and firing positions.