Olympic standards of corporate identity
In early 2011, biggest russian insurance company “Ingosstrakh” has become a partner of the Olympic Games “Sochi 2014”. Because of this “Ingosstrakh” сorporate identity was updated and structured.
New guidebook designed to meet the brand values of “Ingosstrakh” and is fully consistent with the visual standards of the Olympic and Paralympic Games “Sochi 2014”. The guide includes rules for the use of the partner logo and the Olympic mascots, design principles of business documents, advertising and printing products, as well as presence points branding of “Ingosstrakh”.
Complex adaptation of corporate style helped to translate the company’s new honorary status – an official partner of the Olympic Winter Games “Sochi 2014”