Bogarta – jewelry brand
Fabulous female bird
The idea of brand is expressed in sentence «the energy of transformation». It’s about women’s desire to release her sensuality and be an individual. The name of new brand refers to retro-esthetic.
Sign of Bogarta is an image of magic Russian Sirin bird, virgo-bird from paradise, which symbolizes beauty and attraction. The logo represents modern and functional rethinking of decorate style ar-deco. Coral and maroon add in image profundity and freshness. The kaleidoscope principle that is used in branded graphics allows creating diverse patterns that resemble gemstones brink.
Strong geometrical graphics contrasts with soft and femininity of models that resemble posters of Alphonse Mucha and Jugendstil romance.