Industrial innovation in the masses
The site and the visual image of the company
The modern approach to business management and processes, knowledge of the market and subject area helped the company “OPK“ (“United Industrial Complex”) at the start of the activity to choose three promising directions of production: hangar structures, pipe joints and composite materials.
In the context of entering the market, the “OPK” appealed to the Volga River for developing a corporate brand designed for B2B audience. The system of a single visual image should provide a strong conceptual and graphic link between the brand of the company and the product lines, existing and future.
The proposed simple graphical solution is based on the traditions of Russian constructivism, which throughout the world is associated with the triumph of domestic industry. With laconic expressive means we have achieved the necessary flexibility and variation in application, created a noticeable system of visual identity. It is executed in a modern manner and creates quite an attractive image of an advanced technology company.
When creating the site, we had to figure out what fittings are, what kinds of pipe joints without welding are better used for laying modern gas pipelines. How quickly and reliably to build hangars for the shelter of fighters in seismic and desert areas. What is a composite armature and why is it lighter, stronger and more durable than usual? The results of this immersion in innovative industrial technologies were beautiful and understandable presentation materials, a new website and a letter of gratitude to the project team from the customer.