Rebranding for experts in the field of crushing and grinding
“Vibrotehnik” develops and manufactures equipment for crushing various materials from alloys, ores, glass and solid fuel to foods and even spices. Some customers perceive the company as a manufacturer of laboratory equipment, others see “Vibrotehnik” developer products and technologies for the production tasks. Create a solid brand image for different groups of customers has become our main objective.
25 years practicing engineers create reliable equipment that provides accurate and reproducible results, confirmed by the test reports and samples. Machinery “Vibrotehnik” have a small size, which makes them suitable for use in small businesses. We combined the essential qualities of the product, — the accuracy, compactness, current industrial design and formulated the essence of the brand “Beautiful and professional solution”.
The concept of a single visual image was built on the visual metaphor of grinding. When designing a new website “Vibrotehnik”, we studied the device vibrogorohotov, crushers, screens and analyzers. Equipment interesting, but difficult — there was a lot of nuances and subtle technical details that help to deal with the customer working group headed by the director of the enterprise. The result is a large corporate site with a convenient directory and the ability to quickly order products and parts.