What city, such bank
Advertising campaign for
For corporate clients, the St. Petersburg private bank “Aleksandrovsky” is interested in local business knowledge and informal approach, which is not offered by large banks. There is one more, not too rational advantage, the so-called St. Petersburg spirit, a special similarity of mentality, through which people who live in here recognize each other and vice versa, his absence betrays visitors and strangers.
In the image advertising campaign, we wanted to pay attention to the informal attitude and the human factor. They are well illustrated by inscriptions on the walls, which are found throughout the city, it is only worth taking a closer look. We liked that people who live in St.P. to reflect on the exciting topics and share their conclusions in such an unconventional way. Reflection has always been a sign of culture, a respectful attitude to yourself and others. Through these sayings, the city acquires a unique individuality, its voice, which every day it communicates with the inhabitants. A bank that can notice such trifles will notice other important details and shades of meaning – because it is a real local bank for local business.