Bank is one team
Code of the employee for Bank ‘’Saint Petersburg”
Bank ‘’Saint-Petersburg” raises standards of work with employees, using for this purpose different tools. One of them is the employee code. This is a small document with the values and principles that the Bank’s management adheres to. Our task was to come up with an interesting format for reading about the corporate rules for everyone who works at the Bank ’Saint-Petersburg” .
We settled on a handy little format brochure, with bright graphics and entertaining parallel content involving reading. To each of the nine sections, we drew thematic illustrations. We chose for them a style that corresponds to informal narration, but not too playful.
In the “Test Yourself” section, which contains test tasks or situations with a step-by-step algorithm of the employee’s actions, for clarity, they used story illustrations and explanatory icons. For those who want more interactivity, on the basis of the brochure we made a distance learning course. Convenient navigation and animated elements help you quickly learn the theory, pass tests and learn their results.