Advertising campaign for FC
For one football match you experience more emotions than the whole day, or maybe a week. The hum of the sirens, the enthusiastic cries of the neighbors-fans, the spirit captures from the anticipation of victory. Plunge into the atmosphere is possible only at the stadium.
The advertising campaign “Zenith” tells about the new home stadium “St. Petersburg” on behalf of the three heroes. Each of them has its own story: the first ever match for a young fan, a devoted football fan, repeatedly shouting the cherished “charges” on the sector, a warm meeting for the company of old friends. Together with colleagues from Red Pepper who worked on the creative concept, we developed a visual style for the advertising campaign, worked out models for various media and performed a series of adaptations adaptations, so as not to lose any details, and most importantly — to convey emotions. Advertising “Zenith” gives the opportunity for fans to see the stadium from different points and feel that seeing the match at the stadium is an unforgettable experience!