Wide, as the Russian soul
Life full of impressions and comfort has found its expression in the new brand.
Comfort apartments for the price of economy class is a great opportunity to buy more meters for the same money and get more life space. Task of Volga Volga was to develop a brand that will accurately and emotionally reveal the advantages of this proposal.
The brand name speaks about vitality and well-being. “ESHE” is “MORE” on Russian. This word is call to action and at the same time indication of the open opportunities.
Logo of the brand symbolizes buildings, assembled in the word “ESHE”. Set of brand icons and graphical method — extension letters, conveys the idea of empowerment.
Due to the bright and persuasive communication brand forms the desired positioning: modern standard of affordable housing, designed for people who do not rest on laurels and always ready to get more!