New modern shopping&entertainment center opened in St. Petersburg. The Developing Company of center become international consultant — Jones Lang LaSalle. Volga Volga developed a brand and found accurate positioning.

The brand name reflects the friendly and expressive nature of the shopping center. Comfortable and bright “Montpensier” — become a decoration for urban area and a place of attraction for its inhabitants.

The concept of visual identity based on the ideas of comfort and diversity is embodied in a cheerful logo and trademark, which used in promotional and advertising materials. Corporate color is sunny orange.

New brand communicates values of potential audience — a diverse shopping in a convenient place, cozy as home and wonderful as modern shopping mall.

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Montpensier, SEC
The brand with a colorful character

New modern shopping&entertainment center opened in St. Petersburg. The Developing Company of center become international consultant — Jones Lang LaSalle. Volga Volga developed a brand and found accurate positioning.

The brand name reflects the friendly and expressive nature of the shopping center. Comfortable and bright “Montpensier” — become a decoration for urban area and a place of attraction for its inhabitants.

The concept of visual identity based on the ideas of comfort and diversity is embodied in a cheerful logo and trademark, which used in promotional and advertising materials. Corporate color is sunny orange.

New brand communicates values of potential audience — a diverse shopping in a convenient place, cozy as home and wonderful as modern shopping mall.

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