The brand with a colorful character
New modern shopping&entertainment center opened in St. Petersburg. The Developing Company of center become international consultant — Jones Lang LaSalle. Volga Volga developed a brand and found accurate positioning.
The brand name reflects the friendly and expressive nature of the shopping center. Comfortable and bright “Montpensier” — become a decoration for urban area and a place of attraction for its inhabitants.
The concept of visual identity based on the ideas of comfort and diversity is embodied in a cheerful logo and trademark, which used in promotional and advertising materials. Corporate color is sunny orange.
New brand communicates values of potential audience — a diverse shopping in a convenient place, cozy as home and wonderful as modern shopping mall.