What day is in the city?
The first Bushe bakery and pastry appeared in 1999. Format was a novelty. Name reminded of culture French local places with fresh pastries and sweets, and the logo pictured eponymous cake.
With the growing competition faced the task of creating and developing a chain required to update the brand and to position it.
The identity of the Bushe chain is based on the idea of honest self-realization. Honest bread, true work, articulated as the principles, content filled of the brand-essence “to be rather than to seem.” Create a vivid and strong corporate environment and attract like-minded people.
Cozy and democratic atmosphere, natural ingredients for bread, the focus in city life, good taste and range of products — the actual brand attributes that have helped shape the trust of customers. The next step in the logic of development of the brand was the refusal of qualifying descriptor, expansion and development of new categories – bistronomу and gastro bar.
Live and genuine relations, innovation in the launch of products and formats correspond to the character and charisma of people united brand. They receive needed inspiration in the joy of work and pride for result that every day to develop and advance the living brand The Bushe.