Сorporate identity for 97 units of the Group
Magnitogorsk Iron and Steel Works OJSC (MMK Group, MMK) ranks among the world’s largest steel producers. MMK trademark, registered in 1962 – the only preserved its authentic character between the marks of Russian metallurgical companies of the former Soviet Union.
In the year of the 50th anniversary of the brand was developed updated unified visual identity of the brand, which covers all manufacturing, mining, utility, commercial, financial, managerial and social-oriented units. Accurate and flexible, it fully complies with the task of building the identity of the MMK Group, which occupies 18% of the national steel market.
A set of new rules for the use of corporate identity MMK is presented in two volumes brandbook. The topics include standards for the use of corporate identity of MMK Group for design of the visual communications of the brand. These include inter alia business documents, artwork printed materials, websites of the parent and subsidiary companies, the rules of branding facilities, staff uniforms and souvenirs.
The brandbook in details describes basic elements of corporate identity, such as a sign, color, brand architecture of the brand of MMK Group, branded blocks of subsidiaries, stylistic elements of the brand, typography and style of photo images.