“Pobedi, 5” (5 Victory st.)
Pobedi, 5 — a landmark project Legenda Intelligent Development, the developer goes with him to the market premium real estate. It represents a distinctive style and way of life of the prestigious Moscowsky Prospekt, which was and will be a lot of dedicated connoisseurs. The house, designed by architect Gerasimov in the Stalin Empire style, gives a unique opportunity to live in the building perimeter ensemble under triumphal classics with cutting-edge technology and engineering equipment. The only stalinka modern buildings in Moscowsky district (and in all St. Petersburg).
Volga Volga specialists developed the concept of unified visual identity and advertising idea, reflecting the nature and idea of the project, and pointing to its bonus and special status.
“On this spot near the Moscowsky Prospekt, I thought a few years, and if you know your goal — do not miss it. The premiere of the project is the result of a great design and long work” Vasily Selivanov, CEO LEGENDA.
The project name (the actual address of the house) identified historically faithful and strong associative array sets the tone and nature of communication and harmony with the architectural style of the house. One of these associations – the Roman goddess Victoria, the giver of victory. Its antique winged image was the basis for the sign and became a key visual attributes of the brand.
Classical style, phrase-motto in Latin and typesetting pattern from the names of Roman triumphers formed the concept unified visual identity. underlining the prestige and reveals the architectural style of the house. Careful study of the elements and images shows attention to detail, which is another characteristic of the entire project. Piecework, the house where you want to live.