Source of energy and fresh ideas
The Honka company, the world’s leading wooden house building, is launching a new project — a modern complex of country residences in the prestigious suburb of St. Petersburg, 300 meters near the Gulf of Finland. The complex infrastructure is focused on permanent living, which together with the location, materials used, planning and technological solutions, gives the status of premium residences objects suburban real estate.
The essence of the brand is based on the actual properties of the project (the unique nature, popular, rich prestigious leisure infrastructure area, the proximity to the city), and sounds like “the source of energy and fresh ideas.”
Project’s name reflects the relationship with the parent brand and translates the idea of renovation, inherent in the brand platform. Its semantics and Latin spelling indicate the European standards of a country residence.
The concept of a unified visual identity, made in a minimalist way, reflects the idea of organic architecture: house, as a natural extension of the environment. The first phase of a communication concept introduces the audience to the project, pointing to its prestigious location in the settlement Solnechnoye.