Apartments in the historic center
In Volga Volga developed brand and promote the idea of high-end real estate in the historic center of St. Petersburg.
New home called “Montferrand”. In honor of the architect, whose name is forever linked to the St. Isaac’s Cathedral, Alexander Column, the solemn architecture of the golden age of the Russian Empire. Name emphasizes unique location in the heart of the historic house and the front of Petersburg, in the first quarter of its very central – close to the Senate and Synod, the Bronze Horseman, Admiralty, St. Isaac’s Cathedral, Palace Square.
The concept of a unified visual identity reflects the main advantages of object — specific characteristics and location. The sign is a stylized panorama of the dome of St. Isaac’s Cathedral over the crown of the Konnogvardeysky bvd. Green is associated with a noble patina copper reliefs and statues “Isaakiy.” Gold is classic color of imperial St. Petersburg. Color solution has attributed the visual image of the necessary nobility and aristocracy helped to tune out the other offerings in the segment of premium housing.
The basis of a communication concept was the idea of walking distance to sights of world importance. This technique allows you to move fame, glory, historical and cultural significance of these objects to a new brand, increasing its value in the eyes of the audience.