One of the world's leading helicopter engineering
Russian Helicopters unites two renowned design bureaus Mil and Kamov,five helicopter plants and ten service companies across the country. Vehicles of Holding are designed to work in different environments — from the rescue operations at the North Pole to the private flights within the City. More than 8,500 Russian-made helicopters operated in 100 countries worldwide.
Large-scale rebranding due to changes in the sales strategy of the holding — an increasing number of buyers needed not finished products, and a comprehensive approach, including both part of the customer during the design and highly qualified sales and after-sales service throughout the life cycle of the equipment. It is necessary to define and clarify the terms common to all units of the holding values and translate them through an updated single visual image.
The first step was to analyze the positioning and visual identity of international competitors. This helped get rid of secondary elements of style and shift the focus to the brand platform.
To the concept of corporate identity were taken values: safety and reliability. The new brand identity now expresses the idea of a professional business, paying attention to the service component and understanding that large scale means high level of responsibility.
Logo has become more balanced. The new font has a certain industrial character.
Corporate schedule, reflecting security through association with a camouflage pattern dec-dazl enhanced the individuality of visual image of the brand.
Rebranding helped to systematized style of subsidiaries companies logos signazh and navigation system on the production facilities and offices of the holding, and developed new design principles of presentation materials, promotional models, exhibition spaces and, of course, helicopters themselves.
The new corporate identity will help unify communications of holding companies under a single brand “Russian Helicopters”, associating with reliability and responsibility.