New symbol of St. Petersburg
As part of the municipal program of tourism development in St. Petersburg was launched bus guided tour around top city’s attractions. Inspirers of the program set a goal to bring new tour to the level of the best European programs and surpass them. Corporate identity had to meet such high ambitions.
The system of visual identification is based on the city’s official symbols. The elements of the city coat-on-arms are incorporated in a concise and rigorous logo. Bright shapes of the city’s places of interest are the main elements of identity. The red color attracts attention and highlights the buses in a general flow of urban traffic.
In seven years excursion program has become very popular among tourists from many countries of the world, bright buses of the CityTour have become new symbol of St. Petersburg.