Create a team of leaders
RosExpert is the leader of strategic HR consulting in Russia and CIS countries, the partner of Korn Ferry, the global number one company in the field of working with the leaders’ capital of organizations. For more than 20 years, RosExpert, together with its clients, has created management teams for leading Russian multi-sectoral holdings, financial-industrial groups and major international corporations. During this time, the needs and expectations of customers have changed: the search for candidates for individual positions has gradually given way to a holistic understanding of the fact that the competitive advantage in business and the implementation of the strategy depends on the company’s leadership capital and on systemic work on its evaluation, formation and development.
RosExpert meets these challenges by changing the positioning and re-branding with the main reason – to reflect the actual changes in the consulting approach, to acquaint the customers with its systemic, commitment and effectiveness.
A feature of the analytical stage of work on the project was a series of strategic sessions with partners RosExpert. Significant insights about the values shared by the company’s employees helped the RosExpert and Volga Volga project teams to formulate the essence of the renewed brand – “Uniting exceptional people”. The experience and talents of RosExpert partners help to find outstanding leaders and unite them into strong teams. The visual concept of identity was complemented by graphic elements based on RE monogram in combination with motivating tags. They add flexibility to brand communications and allow you to strengthen the company’s new identity.
The passion and involvement of key personalities in the formalization and development of the new brand made it possible to choose exactly the direction of the changes, to choose the most visual and textual solutions that are organic for the company, to create the basis for a logical, simple hierarchy of services and products of RosExpert.