Imperial Monetary Yard released under the name Talisma line of jewelry that attract the availability of purchase. To promote products in big cities in the form of jewelry discounter need to update and clarify the concept of a unified visual image of the brand.
The restyling has retained continuity in the idea ofthe logo and mostly touched font and composite solutions firm block. Easy and clean design, without overwrought and “special effects” speaks of understated elegance and taste of the audience. At the same time, the choice of graphics solutions, composition and color was due to the task to keep the image of the brand in the selected price range — that it is not perceived by consumers as an exclusive or the luxury, that is too expensive.
As part of the development of the concept of color-graphics layouts were designed site, catalog and branded packaging with adhesive tape.